Sex in Advertising

1. The product that is being sold in the ad is a handbag made by Gucci.
2. The target audience for this ad is rich, white women between the ages 20-30 who comes from a Russian – Slavic culture or maybe German.
3. The underlying message for this ad, according to me is; a women who feels betrayed by her friend for stealing her boyfriend from her. But she still can walk away with some dignity because she was wearing that handbag.
4. I must say that the message is a bit vague, because you can’t see what the ad is trying to tell you. So you kind of have to guess what they are trying to inform you.
5. The aspect of human sexuality that is appealed in the ad is emotional.
6. I believe that it portrays a positive and a negative way of sexuality.





1. The product that is being sold in the ad is a perfume for women by Chanel.
2. The target audiences for this add is women between the ages 18 – 25, comes from a middleclass /rich family with a French culture who has the currency to buy this kind of perfumes. Com
3. The underlying message for this ad would be according to the name of the perfume “Allure” elegance, comfort, air.
4. I agree with the message for this ad, because the woman in the ad shows you a sort of elegance that in a way seems so innocent somehow. But have some sort of class.
5. The human sexuality in the ad is appealed in an emotional and physical style.
6. I think that it portrays a positive way of sexuality.





1. The product that is being sold in this ad is jeans by Calvin Klein.
2. The target audience for this ad are men and women between the ages 18-25, with a more casual since of style, comes from a middle class to rich family.
3. The underlying message for this ad I believe is “I don’t care what anyone thinks, as long as I am comfortable and stylish “.
4. I totally agree with the message because they really seem so comfortable and angry or a bit upset.
5. The human sexuality is appealed in an emotional way.
6. I believe the ad is portrayed in a negative way, because the models are looking a bit pissed off.